Aurelio Latella Advisory is supporting Twenty spa, a young and dynamic company in the consumer electronics, with the re-introduction of Séleco, a historical brand, which was born in the 1960s, along with the boom in the Italian television market.
The Séleco Design Workshop is an important element in this reintroduction strategy. It has been created and organized by Aurelio Latella Advisory to reaffirm the Italian leadership in creativity and design, betting on an innovative concept, which might give birth to a new television industrial production and a premium segment positioning.
During the Séleco design workshop, young designers coming from all over the world will have the opportunity to work intensively, for the reintroduction of the brand and the industrial design of the product, with an innovative approach, inspired from the principles of Design Thinking.
About 15 students and former students, selected from the prestigious international network of the IED of Rome (Europen Institute of Design), belonging to several courses of study (Design – Planning – Brand Management – Interior Design – Communication and Marketing) will take part.