With the aim to innovate – keeping tradition still alive- a product really able to make the history of our Country, ALADC has cooperated with Sigaro Toscano.
The result has been a set of actions to conceptualize and communicate the ‘Sigaro Universe’ in a new way. In particular, during summer 2016, an international Design workshop was held in Lucca and young designers from all over the world (China, South America, Middle East, etc.) participated.
The results of this workshop were surprising and described in a blog. In addition, they have been shown at ADI/Expo in October 2016. They have given excellent operational and industrial ideas to the Group.