Last Saturday the creative camp dedicated to the reintroduction of a consumer electronics historical brand of finished. Assessor Mammini awarded the students from the IED of Rome and ISIA of Pordenone.
Lucca, April 3rd 2017 – Televisions were reinterpreted as pieces of furniture, able to bring an aesthetic value even if they are switched off, thanks to a mix of refined materials and shapes which remind us of the famous cantilever chairs or Alvar Aalto’s design. But also portable TVs inspired from the portable record-players of the past, remote controllers with a vintage analog motion and totem TVs, conceived to regain, in the second screen era, their centrality in the domestic space.
These are just some of the works created during Séleco workshop design. This initiative has been introduced by Aurelio Latella Adivistory, on behalf of Twney spa, a young and dynamic company which has recently acquired the Séleco brand, together with other important Italian historical consumer electronics brands, such as Magnadyne, recovering the history of our industrial past.
The Séleco Design Workshop was an international creative camp with 15 students from IED (European Institute of Design) and ISIA of Pordenone, coming from Europe, China, South America and Asia.
‘When we were given the task to support the reintroduction of Séleco in Italy and abroad –Aurelio Latella, administrator and founder of the homonym advisory society– we thought that design was the key for a distinctive connotation of the product in a very mature market, like that of TVs.
So, feeling strong for our experience with similar initiatives in other sectors, (firstly with food and manufacturing), we had the idea of the Creative Camp. The results presented by the young UED talents were so surprising and this supported our initiative. I thank mayor Tambellini and assessor Mammini for having made possible this workshop and professor Paolo Razzuoli for having hosted us in the spaces of UIPI Foundation – Cassa di risparmio of Lucca’.
The workshop finished on April 1st, with the exhibition of all the projects presented by the young product and interior designer. They were evaluated by a jury composed of: Serena Mammini (town-planning assessor for the municipality of Lucca), Enrico Ligabue (Twenty sales director), Alessandro Zucchini (Twenty marketing manager), Enrica Ruggeri (partner with Aurelio Latella Advisory) and Francesco Subioli (IED art director and ADI executive member). The award for the best 2017 project was given to the concept ‘Choose your style’ by Nazzareno Ruspolini (IED of Rome) Dominique Burrafato (IED of Rome) and Caleb Antwi Manu (ISIAof Pordonone).
‘My approach to design is very childlike, I stop and observe even the most anonymous objects that always bring a worth telling story –said Nazzareno Ruspolini, one of the three winners of the workshop. As a designer my ambition is that one day, I will be able to design a product that doesn’t exist yet, which opens the way to a new good category’.
Dominique Burrafato, instead, is a student of product design. She has Italo-Argentinian origins and has grown up among Scotland, Italy, Nigeria, Egypt, Croatia and Argentina. So she lets herself inspire ‘by this patrimony, rich of influences, coming from both the East and the West, to get the inspiration before every project’.
Last but not least, Caleb Antwi Manu, coming from Ghana, summarizes his approach to design with three words: functional, simple and innovative. He has the ambition to start new industrial companies in his country of origin.